Somalia: Social Marketing & Social Franchising Technical Advisor, Somalia

Social Marketing & Social Franchising Technical Advisor

Department Marketing and Social Franchising

Based in Hargeisa, Somaliland

Reports to the Country Representative

Supervision Sales and Distribution Manager, Social Franchise Business Manager,

Health Service & QA Manager, Marketing Specialist

Why Population Services International (PSI)? We're Population Services International (better known as “PSI”), a global health non-profit. We aim to make it easier for people in the developing world to be healthy by marketing affordable health products and services (think mosquito nets, condoms, HIV testing and more) through private sector strategies. We are a $560m enterprise based in Washington, DC, operating in the private and public sectors in more than 65 countries. Most of our brands have dominant market shares that are the backbone for their health category. Check out www.psi.org for more information on our programs.

PSI Somaliland is one of our innovative network members working with the commercial sector in reproductive health, diarrhea prevention & treatment, fever case management, and childhood nutrition. The team focuses on the estimated 60% of women who use the private sector for their first line of health solutions. Using market and behavioral data PSI Somaliland develops marketing plans to increase demand for and access to quality health products and services in the private sector.

Want to create change in the lives of the poor and underserved with best in class marketing? Join PSI!

What is the position?

PSI is looking for a Technical Advisor (TA) for their Social Marketing and Social Franchising programs in Somaliland. Are you the perfect fit? Read on.

The position is for the Social Marketing and Social Franchising TA to lead the team to the next level in marketing & franchising and create even greater health impact in Somaliland through the private sector.

What will you do?

• You will provide leadership for the success of activities during the Inception and implementation phases of “Tusan Wade” Demand creation program
• You will instill advanced Marketing and Business discipline thereby raising the bar on our Social Marketing and increase sustainability of our programs through the commercial sector
• You will catalyze the evolution of our Sales and Distribution to a more efficient and impactful level
• You will lead the design and oversee the execution of robust, insight-based Marketing plans, ensuring the application of a Market Development Approach (MDA) to:
  • Increase scale of the current products and services in the commercial sector
  • Increase relevance of health impact by identifying new business opportunities
  • Strengthen the capacity of the team on marketing and business management
• You will lead and oversee the introduction and implementation of the Tunza Social Enterprise in Somaliland
• You will lead and oversee the establishment of robust Quality Assurance and Improvement policies and procedures in-line with PSI and MoH guidelines for provision of services along the continuum of care through the Social Franchise.

How shall we measure your performance?

• sound, impactful and TMA-based marketing plans
• increased impact through Social Marketing and Social Franchising
• improved brand equity for existing products and services
• improved sustainability through a more rigorous cost recovery on products and services
• improved internal and external understanding of PSI Somaliland core-business and business model

What we are looking for is this you?

The “Street Cred”. You have 2-3 years' experience working in areas like business, sales and distribution, management consulting, marketing. You have had great business results and you have been able to create results via your vision and direction on execution. Experience in products/services that required consumer behavior change preferred.

Fire in the belly. You bring energy and passion in what you do

Team player. You 'play well' with others and enjoy seeing the impact of our work as a team.

Details. Details. Details. You pay attention to them and focus on quality and consistency

Leader. You have proven ability to obtain buy-in from multiple stakeholders and create change.

Developing Markets. You have experience working or doing business in developing markets where getting things done requires ingenuity, patience, and great problem solving skills. Experience in sub-Saharan Africa highly preferred.

Curious and Flexible. You're an information sponge and understand what worked yesterday won't necessarily work today (or tomorrow), that each context is different. You have an ability to adapt quickly to these changing environments.

Language. English fluency a must. We are looking for excellent writing and communications skills.

Desire to Make the World a Better Place. You have a passion to create change in the world and believe in providing better health solutions to the poor. You might not have been able to do this in your career “to date” but this is a goal in your life.

STATUS

• Exempt
• Level 6

APPLY ONLINE athttp://www.psi.org

PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.

PI95840509

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